Well done guys, nice publicity! And I totally agree. This was the reason why we decided to create our own sombiz.net instead of creating just a Facebook group. When I want to stay abreast of Finnish social media / Web 2.0 business, and communicate with that tribe, I don't want to be bombed with irrelevant apps, nor be confused because of irrelevant features.

Furthermore, I have various social circles in my life. They overlap with each other, but are still different by nature. This is something more to think about for the whole open social movement, which aims to carry users' social networks from one service to another...(which is a good idea, still, if it reduces the labor of registering to various sites).