Finding a formula that taps into the Chinese psyche remains the Holy Grail for marketing professionals whose job it is to build market share and drive sales. Companies like McDonalds, Pepsi, Levi's, Motorola and even Apple want it to solidify their presence in China.
 
Carmakers, both foreign and domestic, are using marketing with the intent of building lifelong bonds with drivers. Fashion icons like Coco Chanel, Christian Dior, Hermes, Jean-Paul Gaultier, Louis Vuitton, Yves Saint Laurent (just to name few) are competing to reach aspirational Chinese women and establish brand connections.