Thanks for the welcome, Matikainen, I think 160 members is a good result. Boosting social media issues is a common goal for us. There are tons of things to do to move companies from enterprise 1.0 to enterprise 2.0 and virtualization of organizations.

Br
Helge

Kristian,

I'd like to start from the big thing, to have (create) a transformation strategy and then get down to the bread and butter stuff like microblogging, socializing, blogging, and practical networking.

Most companies and enterprises don't have clue about how to get started. Small and large companies still live in a gadget and hardware centric world and the meaning of social media is not clear to the vast majority of decision makers.

Social Media is not a magic formula, change and learning is always hard work. No company can jump from enterprise 1.0 to Enterprise 2.0 over night without a step by step learning program.

The CEO and even the board should understand the profitability possibilities, nevertheless, most don't know what we here are talking about.

The geeks and nerds know the things the executives should know! But we've a hell of lot to do to get this message across.

Changing a corporate culture can start with the help of change agents that inspire and lead the rest of the organization. The same methods that are used in any other learning and change management processes.

How much time is needed? A good guess for a bigger company is 1 - 3 years to make the transition. A smaller micro company can grasp the essentials in 6 months.

Unified coomunication and collaboration (UCC) could save millions and lead to completely new business models where customers are much more closely tied to the companies. CRM of th future means that the customer will be in the driving seat and the managments job is to make sure that the customers are happy with the customer experience.

How to get started with enterprise 1.0 transformation to enterprise 2.0:

Try to get CEO or board to understand
- we can reach out to our clients in many new ways
- we can collaboration internally and externally more efficiently
- we can find new customers and partners
- we can build new relationships
- we can save time and be more productive
- we can start money with new business models
- we can improve overall productivity

Try get CTO and CIO on your side
- we don't need to be afraid about the outside world
- our clients are our partners
- user generated content isn't a threat
- security concerns should not lead us to ruin our relationships
- the learning organization is a valuable asset
- don't let fear run our business

Marketing and sales
- grasp the world
- advance faster
- build stronger relationships
- improve customer service
- improve customer experiences
- build life-long relationships
- virtualizaiton means FREE resources for the company
- the clients are the brand builders

Iris Humla, You've good points.

To get CEO and board to understand the benefits
- that's a sales and educational task for the change agent(s)

Enterprise 2.0 and global networking
- the change and learning process adapted to corporate strategy
- networking, virtualization and Web 2.0 are enablers
- the benefits only come through intelligent execution

Virtualization
- provides huge new possibilities for profitable growth
- the challenge is to grasp the execution in a corporation

Marketing and sales
- the role of the client in the driving seat
- CRM is dead, it's the client that drives the business machine
- customer orientation is only a vague concept
- there would be no Facebook or Twitter without users

Do you have examples of great Enterprise 2.0
- who has done it?
- is it still a text book draft?
- who in the Nordic countries?
- who on a global scale?
- what does E 2.0 require from the corporate culture?
- who are the best E 2.0 leaders on this planet?

Helge V. Keitel
KK-Net
Web: www.kknet.fi
Ning: kknetwork.ning.com

Iris Humala,
Thanks for the Tekes web address. I got some ideas. The IBM man was featured in Helsingin Sanomat during the weekend. I suppose, it's the same person.