
Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

Episode: VMC #219 – Flip the Funnel – Book Launch
“Retention can become the new acquisition” Joseph Jaffe

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.

The Edelman 2010 Trust Barometer survey of trust and credibility in business and government has just been released.
According to Richard Edelman (President & CEO Edelman) business has stabilized and trust has risen in few countries such as the US but generally the picture is much more solid.

This is a blueprint of what I’m planning to share on my blog in 2010. I created it few days ago during my flight to New York keeping in mind who you are and what you need (remember Tag Yourself?).

Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items. It’s not a substitute but a complement to my main RSS feed which still remains the official one that brings you all my blog posts.


Do you want to get these report-updates in real time? Subscribe to the live-report RSS feed! This feed includes only report related items.

The Twitter Lists feature is a way to organize the people, brands or whoever else you are following on twitter. What’s interesting about Twitter Lists is that they represent something more than a simple tool to organize contacts. In Twitter Lists we can find a huge amount of data that can be analyze to understand how people identify with a specific brand.

The Enterprise Social 2.0 (Amsterdam 27-28 Jan. 2010) is an event that will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. Few names?

Photo Credit: Bern@t
Today I received (again) another sales phone call. It was unpleasant and it wasted my time. The good side of it is that it gave inspiration for this blog post in which I give you some insights on

Episode: VMC #215 – How brands and marketing have to adapt to this new worldwide real time “word of mouth” [right click to download 'Save the link as...', video-player available below]

Episode: VMC #213 – Tony Hsieh, CEO Zappos.com – Business Happiness
[video 24.47 min.]
Show Notes & Credits: LeWeb, Zappos.com

Episode: VMC #205 – Chris Brogan – They Shall Know Us By Our Dialtone [right click to download 'Save the link as...', video-player available below]


Episode: VMC #204 – Chris Brogan



Also this year I’m supporting Blog Action Day an initiative that aims to unite bloggers around the world to post about the same issue on the same day, 15th of October.
This year the Blog Action Day topic is ‘climate change’ so I thought to share some tips on how I’m conducting a greener business and consequentially reducing the impact on climate change.

Photo Credit: Guy Fawkes
Creating a solid communications plan is vital. A clearly and thoughtfully defined plan will not simply help you in executing it, but it will help also others to understand/support/finance/approve it.
This road map is the one I follow in many of the projects I work on and I hope it will help you in your communications planning.