The Twitter Lists feature is a way to organize the people, brands or whoever else you are following on twitter. What’s interesting about Twitter Lists is that they represent something more than a simple tool to organize contacts. In Twitter Lists we can find a huge amount of data that can be analyze to understand how people identify with a specific brand.

The Enterprise Social 2.0 (Amsterdam 27-28 Jan. 2010) is an event that will bring together decision makers from the Top Fortune companies to discuss innovative strategies on how to maximise business performance through social media engagement. Few names?

Photo Credit: Bern@t
Today I received (again) another sales phone call. It was unpleasant and it wasted my time. The good side of it is that it gave inspiration for this blog post in which I give you some insights on

Episode: VMC #215 – How brands and marketing have to adapt to this new worldwide real time “word of mouth” [right click to download 'Save the link as...', video-player available below]

Episode: VMC #213 – Tony Hsieh, CEO Zappos.com – Business Happiness
[video 24.47 min.]

Show Notes & Credits: LeWeb, Zappos.com

Episode: VMC #205 – Chris Brogan – They Shall Know Us By Our Dialtone [right click to download 'Save the link as...', video-player available below]

• What are your sales mistakes costing you? – When you lose a client or are pitching business that you don’t win… do you know why you weren’t chosen?
• Measure the Impact, Not the Influence – Reaching a person interested in what you have to offer is more important
  

Episode: VMC #204 – Chris Brogan

• User-Created Ads Create Rights Conundrum – Bad move by Toyota… ever heard about Creative Commons?
• Why Social Media Is Vital to Corporate Social Responsibility – Social media has begun to play a key role in how companies shape their corporate social responsibility (CSR) policies and present themselves as good corporate citizens.<
  

Episode: VMC #198 – The Role of Blogging in Branding; World Blogging Economic Forum

Also this year I’m supporting Blog Action Day an initiative that aims to unite bloggers around the world to post about the same issue on the same day, 15th of October.
This year the Blog Action Day topic is ‘climate change’ so I thought to share some tips on how I’m conducting a greener business and consequentially reducing the impact on climate change.

Photo Credit: Guy Fawkes
Creating a solid communications plan is vital. A clearly and thoughtfully defined plan will not simply help you in executing it, but it will help also others to understand/support/finance/approve it.
This road map is the one I follow in many of the projects I work on and I hope it will help you in your communications planning.