Fruugo, the secretive and ambitious Finnish startup that I was the first one to blog about a year ago, is finally today revealing more details of their offering at the SIME08 conference in Stockholm.

Fruugo is preparing to come out tomorrow afternoon in a keynote (titled maybe a bit exaggeratedly “Meet the most ambitious start up on the planet”) at SIME in Stockholm. Fruugo will explain where the company is coming from, what markets and product categories they will go after, and what are they’re next steps.

Despite the difficult times, Blyk and Xtract are promoting advertising (at least in a sense) as a revenue model. Blyk’s business model is built around advertising as a source of revenue. Blyk confirmed they are going full steam ahead with internationalisation in a recent blog post about entering the Dutch markets in the first quarter of 2009.

SIME Finland that was held yesterday was really well organized and the atmosphere was great. However, the actual content of the presentations could have been better. I’ve had the chance to hear most of the Finnish speakers already, but the non-Finns were interesting.

Fruugo, the mysterious Finnish startup, has approached us with 5 SIME tickets that will be given out to Finnish startups (1 per startup). We have written about SIME previously as well.

Just over one week to go to SIME Helsinki event held in Teatteri.