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Ben Hammersley - It’s time to choose

Episode: VMC #87 - Ben Hammersley - It’s time to choose

It’s a tough moment for our economy. What Ben says should make think lots of people out there… It’s time to choose between high and low value, don’t sit in the middle.

Andrea

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Branding: More than just ‘free goods’

Everyone wants something for free. So what do brands do? They offer free goods, free prices, free, free, free. What does this have to do with their products and their organizations? Nothing.

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