New Media

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Online PR & Marketing – Today’s Perception and Latecomer Practitioners


During one of my recent trips my eye got caught by this Internet hotspot in London. It made me think about what the Internet has become.
Few years ago people were using Internet and cyber cafes to check their emails and surf. Today the web is much more. Chats, social networking, online gaming, calls, live/on-demand video streaming, etc.

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The Importance of Listening

Episode: VMC #145 - The Importance of Listening
Forget the traditional old-school ‘one to many’ communication model used abused by organizations to connect with their audience through controlled traditional-mass-media channels. No I’m not saying that traditional media models will die, they will eventually have to evolve in order to survive.

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Pay Attention Educators… Communication is Changing

Yesterday after my keynote presentation on ‘Social Media in Education’ I had a nice twitter chat with the one I define the Podcasting Queen my friend Karin Hoegh. Remember her?

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Evan Williams CEO & Co-founder of Twitter on Charlie Rose

Twitter, Twitter, Twitter… this is what we are starting to hear more. Finally. I’ve been using Twitter since 2007 but the fact is that now it’s spreading also among the non-pioneer-sphere outside the fishbowland this definitely opens up an even broader range of opportunities in terms of communications.

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Marissa Mayer on The Future Of Google

Mike already posted about this video which means that a good portion of the geek-sphere might have seen it, but thanks to some recent chats I had outside the Geekland I realized that there still is a large audience outside the fishbowl that wasn’t aware of it so… I wish to all of you, geeks or not, a nice weekend + enjoy it the video!

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Buffalo Plane Crash - Social Media (1) Traditional Media (0)

My thoughts go out to the families affected by this tragedy

You probably heard about the Continental Airlines flight that crashed near Buffalo few hours ago.
What’s impressive from the communication point of view it’s to see that the information about the crash spread much faster through social media channels rather on traditional ones. Have a look at the following tweets:

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Web 2.0 Expo Europe - Blogger’s Roundtable Recap

Janetti Chon released a great blog post that includes all the hot links from the Bloggers’ Roundtable  that we had with Tim O’Reilly, Jennifer Pahlka and Brady Forrest at Web 2.0 Expo Europe. In the post you’ll find also all the links to the videos I created for the session:
…via Janetti Chon - Web 2.0 Blog…

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What’s Your Favorite Video Network?

If you can’t see the following polls in your RSS reader, please click here!

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My report on FIR (For Immediate Release) #419

I’ve been a long time listener of FIR (For Immediate Release). If you are still not familiar with it, FIR is the twice-weekly podcast of Neville Hobson and Shel Holtz on public relations and technology. For me it’s a real must listen.

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Lovable - Viral Video

Nice viral idea for this new Lovable video.
Translation:
70% of women wear the wrong bra size.
Find you perfect size at www.lovable.com

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The Juggle Tapes - Ian Sanders & Gary Vaynerchuk

‘Juggle! Rethink Work, Reclaim Your Life’ is the new book written by my social media friend Ian Sanders.
Published today in the UK, ‘Juggle!’ is about reframing your working life by busting a few myths about work and showing the benefits of a work life that reflects your multi-dimensional talents. The book features contributions from a range of jugglers from Kevin Roberts, CEO Worldwide of Saatchi & Saatchi to Melanie Greene, Hollywood talent manager and film producer.

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Video Value #DLD

Live blogged session from DLD Conference (Munich, Germany)
To offer you a better live coverage during this session I’ll focus on Adam Valkin, Jason Glickman and Arne Rees. Thomas Praus will cover Jeremy Allaire and Axel Schmiegelow.

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Le Web - Stay tuned on andreavascellari.com

Episode: VMC #91 - Le Web; Stay tuned on andreavascellari.com
Next week I’ll be in Paris for Le Web! I’ll report live and I’ll release everything here on andreavascellari.com so grab the feed and stay tuned

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