Episode: VMC #88 - Antti Vilpponen
Nice chat with my social media friend Antti Vilpponen. He is a sharp guy and probably one of the coolest ‘Suomi mates’ able to tell you more about nordic startups. Check the show notes below + enjoy!
Play…

Blyk, the free Finnish born (but operates only in UK) mobile network for 16 to 24 year-olds funded by advertising, has signed a frame agreement with Aito Technologies, a Customer Experience Management (CEM) solution provider, for the delivery and implementation of its Business-Driven CEM software product, Aito, to UK market. This follows a successful 3-month pilot installation, which began in May.

Duane Nickull, Vancouver, British Columbia, Canada. Ok, you already know that he rocks but did you know about Duane’s World? If not, check it out!

Kaskado, founded in 2007, takes a Swedish approach to mobile coupons and marketing promotions. Kaskado’s Kaskado Deals mobile service is a mobile Java application which fetches location-based promotions over-the-air and displays them to users (well at the moment you need to pick your city from the list yourself).

Highlights from Mindtrek conference - day3:
Panel: The social media side of mainstream
Timo Vuorensola & Atte Joutsen (Star Wreck Studios Ltd.), Jouni Kantonen (Red Tail Media), Antti Seppänen (Intervisio), Damien Marchi (Fremantle).
The panel was running around new media & mainstream media. It was interesting but I would have rather pushed the conversation a bit further, trying to brake the line of common topics about which we daily discuss online.

Highlights from Mindtrek conference - day 1:
Open source - Fully integrated with business

Hat tip to David Brain + find more about Seth here

Andrea

1850-1900: Production era
1900-1950: Sales era
1950-2000: Marketing era
2000-Today: New Marketing era
Today it’s full of agencies applying traditional marketing techniques to online content. This doesn’t work.
There are few thoughts I would like to share about this:
Viral

Yesterday Stephanie Booth asked me this very good question, so I thought to share it on my bl

Din-Don-Dan…Din-Don-Dan…

• 50 Ideas on Using Twitter for Business | chrisbrogan.com - Twitter is not a stupid application

Everyone wants something for free. So what do brands do? They offer free goods, free prices, free, free, free. What does this have to do with their products and their organizations? Nothing.

Andrea

Hat tip to Neville Hobson.

Let’s try to step out of the fishbowl for a while…

Today start the Olympic Games in Beijing.

Social web makes it easy to go niche.

New episode released on VMC.