
Blyk, the free Finnish born (but operates only in UK) mobile network for 16 to 24 year-olds funded by advertising, has signed a frame agreement with Aito Technologies, a Customer Experience Management (CEM) solution provider, for the delivery and implementation of its Business-Driven CEM software product, Aito, to UK market. This follows a successful 3-month pilot installation, which began in May.

Despite the difficult times, Blyk and Xtract are promoting advertising (at least in a sense) as a revenue model. Blyk’s business model is built around advertising as a source of revenue. Blyk confirmed they are going full steam ahead with internationalisation in a recent blog post about entering the Dutch markets in the first quarter of 2009.

Normally there isn’t nothing big in companies appointing CEOs or recruiting people. However, this time I believe there is something ineherently different happening in terms of Blyk that will tell the whole industry how different it is compared to a few years ago. Blyk is a Finnish based startup that offers a free mobile contract to 16-to-24 -year-olds in exchange for advertisements.